Product Manager

Hi, I'm Ashwin Baranwal

I build software that asks less of you. I believe the best way to solve a problem is to put a working product in someone's hands, fast.

+14%

Session CSAT

AI summaries · 15,000+ sessions a month

37%

Activation lift

Persona-routed MindGym revamp

13K+

Seller App DAU

from 10K, in one revamp

₹10L

Saved annually

Replaced Learnyst · 3 days → <1 hour

About

The short profile

I've never been able to switch off the part of my brain that notices a bad form. Empty states, error copy, the step where people quietly give up — that's the product, as far as I'm concerned.

Ashwin in the field

Ground → Grid

I move between the shop floor and the roadmap — learning from the field, designing with clarity.

Toolkit

Product

DiscoveryPRDsUser researchA/B testingMetricsGTM

AI & engineering

Agentic AIPrompt engineeringSQLAPI integrations

Tools

Figman8nJIRAMiroZapier

MVPs shipped with Vorflux & OpenCode

Fluent in the language of users — and of the business.

Principles
  • Ship, then sharpen.
  • Talk to users, always.
  • Make complexity disappear.
  • Automate the boring parts.
AI in production

An agent reads the session's transcripts and reports into a 100-word summary before the therapist asks — so nobody has to repeat themselves.

15K+sessions a month

Selected work

Case studies & builds

Teardowns, prototypes and shipped MVPs — the thinking behind the pixels.

Product Strategy2024

Airbnb Revamped

Studied supply-side inefficiencies on Airbnb in Tier-2 cities and prototyped a feature to surface trustworthy but under-reviewed listings — solving discovery, not suppressing price.

Case study — > problem Zero-review listings in Tier-2 cities never surface. Good supply, invisible. > fix Rank on trust signals — response time, photo quality, verified ID — not review count. > result Under-reviewed listings convert, and price never gets touched. > metric +14% booking intent on surfaced listings

MVP Build + Monetisation2024

Credit Card Discovery Tool

Found a discovery and education gap in a crowded credit-card market. Built an MVP that profiles users with a few questions and recommends the right card — then worked out how the recommendation earns.

Case study — > problem Every card is marketed as "the best card". None answer "best for me". > fix Five questions about real spending, one recommendation — not a comparison table. > result Shipped self-serve. People finish it without being chased. > metric 72% form completion

MVP Build2025

Home Loan Application Flow

Rethinking a high-stakes, low-clarity journey — reducing drop-off across a multi-step home-loan application.

In progress

Case study — > problem The biggest loan most people ever take, through a form that never says what happens next. > bet The drop-off isn't the length. It's the silence between steps. > measuring Abandonment by step, and time-to-first-document.

Product Development2023

WhatsApp Chatbot

A case study on a WhatsApp chatbot for post-purchase engagement — driving conversions through strategic notifications, reminders and follow-ups.

Case study — > problem The relationship ends at order confirmation. Everything after is silence. > fix Post-purchase on WhatsApp — dispatch, delivery, reorder — not another push notification. > finding Repurchase is a conversation. Campaigns don't have one.

Product Teardown2023

Purplle.com

Examined user experience and surfaced pain points via surveys and competitor analysis, producing actionable insights and wireframes.

Case study — > problem Pain points buried under a complex beauty catalogue. > fix Surveys and a competitor teardown, then wireframes for the paths that broke. > finding The catalogue wasn't too big. The filters were too shallow.

Product Teardown2023

Lenskart

Studied the app to map features and personas, then designed a user journey and suggested enhancements.

Case study — > problem Feature sprawl: the app grew, but nothing mapped which persona needed what. > fix Feature-to-persona map, then a journey rebuilt around the jobs that mattered. > finding Nobody was missing a feature. They were missing the order to use them in.

Experience

Building products that solve real problems

Every role here ends with something shipped and a number that moved.

Product Manager

YourDOST

Mar 2026 — Present
  • Increased average session CSAT score by 14% across 15,000+ monthly sessions by deploying a context-synthesising AI agent; orchestrated previous transcripts, therapy reports, and user activity into 100-word summaries to eliminate repetitive intake questions, build empathy, and save ~5 minutes of session prep time.
  • Saved ~INR 10 Lacs annually and cut course creation time from 3 days to <1 hour by building a proprietary LMS via agentic coding workflows with SSO token-based auth and multi-tenant routing for personalized course recommendations, replacing Learnyst (a third-party SaaS).
  • Increased activation by 37% and Week-4 retention by 24% for MindGym by implementing cohort-based routing across 12 user personas; deployed distinctly A/B-tested drip journeys for each segment and optimized core in-app game UX.
Agentic AILMSSSOMulti-tenantA/B Testing

Associate Product Manager

Badho· B2B Marketplace · Seller App & Automation

May 2025 — Feb 2026
  • Increased DAU from 10k to 13k+ by driving the Badho Seller App revamp; redesigned the "My Home" dashboard to enhance navigation, feature discoverability, and establish scalable UI templates for future rollouts.
  • Reduced telecaller dependency and support tickets by 28% by conceptualizing and launching the Supply Knowledge Center, an in-app, video-led help hub that elevated the seller support and onboarding experience.
  • Achieved a 4% jump in order fulfillment rates by creating the Seller Reports Dashboard, a live analytics module tracking SKU performance and sales trends to improve distributor forecasting and reduce stock-outs.
  • Scaled active vehicles to 2,000+ in 3 weeks and saved 20+ manual hours/week by owning the Badho × WheelsEye integration for in-app GPS delivery tracking, and building cross-platform, cross-database user activation automations via N8N workflows to completely eliminate human entry errors during onboarding.
DashboardAnalyticsN8NIntegrations

Product Intern

Alt Mobility· EV Fleet Platform

Apr 2024 — Jun 2024
  • Built an EV vs Diesel running-cost calculator from primary research; launched “Daily Bachat”, an IoT-odometer-driven savings notification, lifting DAU 7% and average session time by 23s.
  • Defined the core flow and fail/pass logic for the Vehicle Delivery PDI App, increasing process efficiency 3×.
  • Authored PRDs, FRDs and user-flow logic across modules to align design, dev and ops.
  • Ran competitive UI/UX research across 15+ delivery-partner apps to improve onboarding.
  • Delivered EV-leasing market research — competitors, charging/IoT tech and personas — presented to leadership.
IoTPRD/FRDResearch

Product Intern

GoPllay· Sports Networking App · 100K+ downloads

Dec 2023 — Jan 2024

Improved connection and engagement for a sports networking app.

  • User research surfaced a privacy concern around sharing phone numbers for in-app profile lookup.
  • Replaced phone numbers with a shareable UID as the primary search key.
  • Shipped from development to production in 5 days.
  • Defined success as User-Search API hits on the new UID.
  • Post-release, User-Search API hits rose 19% over 30 days — 35% of which used UID.
User ResearchMetrics

Founder / Owner

Balaji· Wholesale Venture

Apr 2019 — May 2023

Founded and scaled a wholesale business, learning commerce from the ground up.

  • Delivered 1,300+ orders at an average order value of ₹6,700.
  • Maintained annual average revenue of ₹35L+ at ~10% net profit.
  • Built and maintained relationships with 200+ retailers through market-driven strategy and ground execution.
  • Introduced digital systems to streamline operations and grow average ticket size via cross-selling.
GTMOpsP&L

Education

Where the thinking was formed

Master of Business Administration

Indian Institute of Management, Sirmaur

Sirmaur, India

Class of 2025

8.10 / 10.00

Bachelor of Commerce — Finance

Banaras Hindu University

Varanasi, India · AIR 382 of 4L applicants

Class of 2023

Contact

Let's build something people come back to.

Open to product roles, interesting intros, or just geeking out on builds. I'd love to hear from you.

Two products. One question: what did it ask of you?

Same company, same decade, both in millions of hands. One adds a decision at the worst possible moment; the other never lets one form.

Bad product experience2015 → today

Magic Mouse

One decision, hidden in the hardware.

Great product experience2017 → today

Face ID

One decision, removed from your day.