Hello, I'm Ashwin Baranwal

At Alt Mobility, I led end-to-end feature sprints for core modules like Payments, Onboarding, and Alerts, coordinating across design, engineering, and QA to ensure smooth rollouts.

I authored over 15 product documents — from PRDs to user flows — that helped align cross-functional teams and accelerate execution across critical platform areas.

To boost retention, I developed an EV vs ICE cost calculator and proposed a "Daily Gratification" feature that used IoT odometer data to show users daily savings from choosing electric.

I also built a full-stack PDI/Audit app from scratch — defining architecture, optimizing user flows, and integrating a pass/fail logic to streamline the inspection process.

Beyond core features, I audited onboarding experiences across 15+ delivery apps (Swiggy, Zepto, Rapido, etc.) and shared actionable UX improvements with the design team.

Finally, I conducted in-depth market research on EV leasing, identifying key competitors, user pain points, and delivering a strategic roadmap to the leadership team.

At GoPllay, a sports networking app, I worked on improving how users connect and engage post-match. Through user surveys and peer feedback, I identified a major friction point: users were hesitant to share phone numbers to find and connect with fellow players, and searching by name led to confusion due to duplicates.

To solve this, I proposed and led the rollout of a 6-character Unique User ID system — a privacy-first way to discover and connect with players without needing phone numbers. I collaborated with backend teams to integrate it into the database architecture and ensured fast, reliable profile fetching.

This feature led to a 50% increase in profile searches within 30 days of launch, improving community engagement and connection rates.

In addition, I ideated and prototyped four retention-focused features, including:
→ Nearby Matches (geo-tagged match discovery)
→ Player Stats Tracker
→ Auto Matchmaking
→ Community Highlights

I also helped define key product KPIs like Daily Match Engagement and Repeat Player Rate, and analyzed onboarding funnel tweaks that resulted in a +17% boost in week-2 engagement.

Working closely with the founders, design, and backend teams, I translated user pain points into actionable specs and contributed to sprint planning and backlog refinement.

I founded and scaled a wholesale business, gaining hands-on exposure to real-world commerce, customer behavior, and market dynamics.

I spent most of my time in the field — regularly visiting retailers, understanding their pain points, and co-creating solutions with them. I built strong in-person relationships with 200+ clients, which became the foundation for long-term trust and recurring business.

I introduced multiple tech-led improvements:
→ Set up a digital stock-keeping & billing system to reduce manual errors
→ Built a digital product catalog that enabled last-minute ordering — soon accounting for 35% of all orders
→ Listed the business on Google Business & JustDial, improving digital presence and discoverability
→ Launched a delivery system based on retailer feedback, helping them save time and opportunity costs

The business maintained ~₹15L in annual revenue with 10%+ net profits, while consistently improving customer experience through tech adoption and ground-level relationship building.